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What can we sell after Xiaomi's business in the Indian market has grown substantially? May 15, 2018

The Indian market helps the rise of Mi


From the perspective of exploiting and infiltrating the international market, as of March 31, 2018, Xiaomi's products were sold to 74 countries and regions on five continents. The international market, especially the Indian market, saw a significant increase in sales. In 2015, 2016 and 2017, Xiaomi’s total revenue was 6.1%, 13.4% and 28% from sales outside mainland China, of which India accounted for the most important overseas. market share.


Xiaomi’s internet business income mainly comes from domestic sources. In the international market, especially the Indian market, Xiaomi’s main source of income comes from smartphones. In 2017, Xiaomi realized revenue of RMB 114.6 billion while overseas markets accounted for 28%.


For Xiaomi, the Indian market is indispensable. In 2016, Xiaomi’s market share fell from 15.1% in 2015 to 8.9%. However, in 2017, Xiaomi’s performance began to soar, among which the Indian market contributed.


Xiaomi India Company was established on October 7, 2014. It took only three years to achieve the No. 1 ranking of smart phone shipments in the Indian market. From the perspective of commodity turnover, it was the third largest in India in 2017. Retail direct sales platform shows that the Indian market is an important force for the contribution of Xiaomi’s revenue growth in 2017.


It can be said that the Indian market has accelerated the process of the Xiaomi IPO.


On October 7, 2014, Xiaomi India was established.

In 2015, under the impetus of Indian Prime Minister Modi’s “Make in India” initiative, Xiaomi opened its first factory in India in 2015 and started production within a few months.

In 2016, Xiaomi India introduced the Red Rice Note 3, which is known as the debut of Xiaomi in the Indian market.

In June 2017, Xiaomi opened its doors in India's first millet home.

In July 2017, Xiaomi’s 500th service center in India was officially opened.

In the fourth quarter of 2017, Xiaomi became the first mobile phone company in the Indian market with a market share of 26.8%. The realization of this goal was only three and a half years after Xiaomi formally entered the Indian market.

By 2018, Xiaomi has expanded its production base in India, and Xiaomi's number of factories in India will reach six, with an average of two smart phones per second.


So, as a Chinese manufacturer, Xiaomi brings smarter mobile phones to India. Can we provide India with better mobile phone accessories?


A huge crowd of mobile phone consumers in India and a bigger market for mobile phone accessories


India has a huge population and is currently the second most populous country in China. It is expected that the population will exceed 1.5 billion by 2020, making it the world’s most populous country. In this population base, the number of Indian mobile phone consumers is also huge. According to the latest figures from the Indian Telecommunications Authority, as of May 2017, the total number of mobile phone users in India reached 1.181 billion. India surpasses the United States as the second largest smartphone market in the world after China.


. Hardware manufacturing localization,


The local supply chain system in India provides protection for Xiaomi's rapid distribution and after-sales service. By the end of 2018, Xiaomi's number of foundry factories in India will reach six, with an average of two smart phones per second.


In addition to 500 service centers, Xiaomi's other deployments in India's after-sales service include three specialized maintenance factories, two large parts warehouses, and two call centers with 600 people. With these facilities and institutions, Xiaomi's after-sales service in India has greatly improved. Now, Xiaomi India's 86% of mobile phone repair services can be completed within 4 hours, and 95% of mobile phone repair services can be completed within one day.


In addition to mobile phones, Xiaomi’s other hardware, such as mobile power, has long been manufactured locally at Noida in India through the Shanghai Sea. Other brands of Xiaomi's ecological chain, even the "90 points" of main bags, have also achieved local manufacturing and local sales through their factories in southern India.


The software is ecologically localized,


Xiaomi is the first smart phone brand to provide India with customized features for Indian users. As early as the MIUI version released in early 2015, Xiaomi customized India's public service number visualization feature for India, solving the problem of the time spent in listening to different language options and menus at different levels in India's multilingual environment.


MIUI also accesses India's local taxi software, news aggregators, and song software through a light application at the system level. This kind of small innovation that isn't difficult is too numerous to enumerate, but it is a little more comprehensive than other mobile phones in terms of ease of use, and it is the operating system that is most closely related to the lives of Indians.


In November 2017, Xiaomi MiUI's Indian Developers Conference in India, New Delhi, also marked Xiaomi's software development in India to a new height and starting point.


Wanshuntong seeks partners in India


Although the size of each index of the Indian market is smaller than that of China, the integrity of the business structure is very close to China, and it is also the single country market that is closest to China among all countries in the world. Millet's model is difficult to replicate perfectly in other countries around the world, except that it can be scaled up in India. I believe that through the future of Wanshuntong, a Chinese company will win a win in India through the same cooperation model.