According to foreign media reports in 2017, Apple’s cash reserves have reached US$250 billion, even exceeding the U.S. government. This is because Apple has taken huge profits every year from the mobile phone industry, even reaching 90%. The iPhone X released in the fourth quarter of 2017, even though Liu Haiping's appearance was controversial, still took away 86% of the mobile phone industry's profits in the fourth quarter of 2017.

According to the data from research firm Counterpoint, of the top ten models with the highest profit margins in the fourth quarter of 2017, Apple phones actually accounted for 8 positions, and Samsung also has the Note 8 and S8 Plus charts. However, domestic mobile phones do not have a list, cost-effective and R&D costs increase, and may account for a large amount of domestic manufacturers' expenditures.

From the table it can also be seen that iPhone X accounted for 35% of the profit rate in the fourth quarter of 2017, and the profit rates of the iPhone 8 and iPhone 8 Plus that followed were also 19.1% and 15.4%. (What a huge profit....)

In addition, the research firm Counterpoint mentioned in the summary that the profits generated by the iPhone X in the fourth quarter of 2017 were more than five times the sum of profits generated by more than 600 Android manufacturers, and the instant chin was quickly scared. However, even iPhone 6 can be on the list almost four years ago, so I think this is normal.